Better Man Than He

MIRsong

“Musician Sivu spent two hours inside an MRI machine to film the music video for his song “Better Man Than He.” The result is this hypnotic video, which lets us see what literally goes on in Sivu’s head as he sings.”

Earlier this year, unsigned singer Sivu and director Adam Powell made a mesmerising video for single Better Than Me using an MRI scanner at London’s St Bart’s Hospital. The incredible footage was created using hundreds of MRI scans. It’s an innovative technique – the video is allegedly the first to use real time MRI scans – and the result is visually striking.

Magnetic resonance imaging (MRI), nuclear magnetic resonance imaging (NMRI), or magnetic resonance tomography (MRT) is a medical imaging technique used in radiology to investigate the anatomy and physiology of the body in both health and disease. MRI scanners use strong magnetic fields and radiowaves to form images of the body. The technique is widely used in hospitals for medical diagnosis, staging of disease and for follow-up without exposure to ionizing radiation.

Better Man Than He features footage of Sivu singing into an MRI machine, which uses magnetic fields and radio waves to generate images of the body. The three-minute film offers a fascinating glimspe at the singer’s brain, muscles and movements, with additional effects added in post production.

Sivu contacted doctors Marc Miguel and Andrew Scott, who had spent a year researching how to capture moving images using MRI machines in an attempt to learn more about cleft palates and agreed to help make the film at St Bart’s. As Miguel and Scott explain, Page was required to wear a large head covering, known as a coil, while inside the scanner, which allowed it to generate detailed images depicting ‘slices’ of his head.

The video was released in January this year and has since received more than 600,000 views on YouTube. As Page explains in a new film on the making of the project, Powell, then his flatmate, suggested using an MRI scanner as a cheaper alternative to using costly cameras and filming equipment. Since its release, Sivu has been signed to Atlantic Records, while Powell has since directed promos for The 1975 and Example. The film has also been screened in medical conferences and university lectures.

Sivu has released a short film revealing how the promo was made.

Source: http://www.creativereview.co.uk/cr-blog/2014/august/better-man-than-he-making-of

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About Art Selectronic

Art Selectronic is an artist-led initiative, that supports grass-roots contemporary art that remains unswayed by fashion, trends or the whims of government funding. The project involves ongoing research into the placing of contemporary art, it’s audiences and it’s relationship to the everyday. We place great emphasis on context. Our mission is to support new works of contemporary art and foster an audience from a wide range of backgrounds.
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